Privacy Policy

1. Controller

Responsible for data processing on this website and in the apps is:
Daniel Kiefer
Lucent Dreams
Neue Str. 20
72820 Sonnenbühl
Germany
E-Mail: ceo@lucentdreams.eu

2. Collection and Storage of Personal Data and Purpose of Use

When using our website, social media (e.g., X), and apps, the following data are collected and processed:

  • Log Data: When visiting the website, the web server automatically collects data (e.g., IP address, date and time of access, pages visited). These data are temporarily stored and deleted after 7 days unless further processing is required.
  • Affiliate Links: We use affiliate links (e.g., from Amazon). When clicking these links, our partners (e.g., Amazon) collect data such as IP addresses and purchase data to calculate commissions. We have no direct access to these data. Legal basis: Art. 6(1)(f) GDPR (legitimate interest). Details: Amazon Privacy.
  • Google Analytics: This website uses Google Analytics, a web analytics service by Google LLC, to analyze usage data. Data such as IP addresses (anonymized), access times, and page views are collected. Data are stored for 14 months and then deleted. Legal basis: Art. 6(1)(a) GDPR (consent via cookie banner). More information: Google Privacy.
  • AdMob (in Apps): Our apps use AdMob, a Google LLC advertising network, to display ads. Data such as advertising IDs (e.g., Advertising ID), device information (e.g., operating system, app usage), IP addresses, and interaction data are collected to deliver personalized ads. Data processing is handled by Google. Legal basis: Art. 6(1)(a) GDPR (consent via app consent management). Data are transferred to the USA with standard contractual clauses as safeguards. Details: Google Privacy.

3. Data Sharing

Your data will only be shared with third parties if necessary for the purposes mentioned above (e.g., Amazon, Google for Analytics or AdMob). Data transfers to countries outside the EU (e.g., USA) occur only with appropriate safeguards, such as standard contractual clauses approved by the EU Commission.

4. Cookies and Tracking in Apps

This website uses cookies to improve functionality. In our apps, tracking technologies (e.g., AdMob SDKs) are used. You can reject cookies by adjusting your browser settings or revoking consent via the cookie banner. In the apps, you can adjust consent for personalized ads via app settings or device management (e.g., reset Advertising ID). Legal basis: Art. 6(1)(a) GDPR (consent).

5. Your Rights as a Data Subject

You have the following rights regarding your personal data:

  • Right to information about stored data.
  • Right to rectification or erasure of your data.
  • Right to restriction of processing.
  • Right to object to processing.
  • Right to data portability.
  • Right to lodge a complaint with a supervisory authority (e.g., State Commissioner for Data Protection and Freedom of Information Baden-Württemberg).

To exercise your rights, please contact us via E-Mail at: ceo@lucentdreams.eu.

6. Revocation of Consents

You can revoke your consent to the use of cookies, analytics, or personalized ads (AdMob) at any time by adjusting the cookie banner, clearing the browser cache, or changing ad settings in the app/device (e.g., reset Advertising ID).

7. Changes to this Privacy Policy

We reserve the right to update this privacy policy in case of changes in legal requirements or processing procedures. The current version is always available on this page.

8. Date

Date: July 16, 2025